24 January 2008

The Dubai Shopping Festival (DSF), the event that for a month will stake on the formula purchases-and-shows, starts today. The Festival has proved successful over the years both in terms of tourism and economy. With 40 trade centres and over 4,000 shops joining the initiative, indoor and outdoor shows and attractions, DSF launches a swirl of discounts, offers, promotions and lotteries, often million ones. Thus, Damac Properties seizes the opportunity of the DSF season to give to every client who buys an attic a Bentley Continental Flying Spur, or a BMW to those who purchase a one-room apartment, although the most impressive part remains its lottery: a private Caribbean island and a private jet as a prize. DSF, which is already nicknamed the ‘fifth season’, attracted in the 2006-2007 edition 3.5 million visitors who, besides the advantageous purchases, enjoyed shows, exhibitions, festivals of various kinds, and from whom the emirate of Dubai brought in some two billion Euro.